Sevenfriday is a Swiss independent watch brand that defies convention. Born in Zurich in 2012, Sevenfriday draws inspiration from the industrial revolution and urban culture, producing bold, avant-garde timepieces that are unlike anything else on the market. With their distinctive layered dial architecture, oversized cases, and automatic movements, Sevenfriday watches are a statement of individuality for those who refuse to follow the crowd.

Every Sevenfriday watch at Discount Watch Shop is dispatched brand-new in official packaging and backed by a manufacturer guarantee, so you can shop with complete confidence.